Understanding CTI’s approach to onboard photo, video and digital storytelling
FREQUENTLY ASKED QUESTIONS
Cruise Travel Image was established in 2015, with leadership and senior team experience built over more than 30 years in cruise photography, onboard operations and guest-facing photo services.
CTI provides onboard photo, video and digital storytelling solutions, including photography, videography, digital gallery, drone content where permitted, photo gifts, printed memories, photo books, itinerary maps, Iris Art, digital asset management and in-house operations support.
Cruise storytelling is CTI’s approach to transforming onboard photography, video and digital memories into a more complete guest experience.
It connects the moments captured during the voyage with the memories guests relive, share and carry beyond disembarkation.
Cruise Travel Image is moving beyond the traditional model of capturing, displaying and selling photos on board.
Today, we are transforming onboard photo and video services into a Cruise Storytelling Ecosystem — one that keeps guests connected to their voyage and to the cruise line long after disembarkation.
The difference is not only in the products offered, but in the way photography, video, digital galleries, printed memories, onboard Cruise Storytellers and digital solutions are connected into one coherent guest experience.
By anticipating the changes shaping the future of cruise photography, CTI supports cruise lines in moving beyond today’s operating approach and preparing for the next generation of onboard storytelling.
Commercial performance remains essential. Our approach is designed to generate revenue by creating a more meaningful, connected and memorable cruise experience — turning guest engagement into long-term value for the cruise line.
CTI transforms onboard photo and video services into a stronger guest experience and a long-term brand asset.
Beyond onboard revenue, cruise memories can strengthen guest engagement, extend the emotional value of the voyage and support a deeper connection between guests, their journey and the cruise line.
The result is a service designed to generate commercial performance while creating value beyond the immediate onboard transaction.
Yes. CTI can support different operating models depending on the cruise line’s strategy.
Our services may include full onboard photo and video operations, digital gallery solutions, product innovation, digital asset management, in-house operations support and tailored photo, video and digital storytelling models.
For cruise lines already managing photo and video services internally, CTI brings specialist cruise photography expertise, operational know-how and digital storytelling solutions to strengthen what already exists.
Our role is not to replace the cruise line’s brand control, but to bring structure, innovation and cruise-specific experience to evolve the service into a more complete guest journey.
This approach helps identify where photo, video and digital memories can create greater value — through improved workflows, stronger product strategy, digital gallery integration, guest engagement and long-term brand connection.
CTI works with cruise lines looking to develop, strengthen or evolve their own onboard photo, video and digital operations.
This may include operational review, workflow guidance, team development, digital gallery integration, product strategy and onboard process design.
Yes. CTI provides digital gallery solutions designed to modernize the traditional onboard photo gallery and create a more intuitive guest experience.
The gallery can support photo viewing, selection, digital memories, curated cruise storytelling and selected communication or promotional opportunities on board.
Yes. CTI offers a range of printed and digital memory products, including photo gifts, photo books, printed itinerary maps, digital memories and selected personalized products such as Iris Art.
The objective is to offer guests meaningful ways to preserve and relive their cruise journey beyond the voyage.
CTI is structured to support cruise operations across international markets, routes and ship classes, with solutions adapted to each cruise line, itinerary and onboard environment.
Every cruise line has different needs. Contact us to discuss the right photo, video and digital storytelling model for your fleet.

Thank you for your interest in our products and services
In case of further inquiries, do not hesitate to contact us
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Every cruise line has different needs. Contact our team to discuss the right photo, video and digital storytelling model for your fleet.

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